fbevent

Social Media Tag

By Isabella Markert While 59 percent of B2B marketers say that LinkedIn generates leads for their business, the other 41 percent aren’t getting leads from the business platform. With 675 million monthly users, LinkedIn is a crowded space. So if you’re not getting leads by using it, should you bother? We’re here to tell you that yes, you should be using LinkedIn,...

By Isabella Markert  Between 2019 and 2020, the number of Facebook users worldwide is expected to increase from 1.62 billion users to 1.69 billion users. While Instagram may seem to be taking over, as of now, Facebook is still the most-used social media platform. So how can you make sure your marketing efforts don’t get lost in all the noise? As...

by J'Nel Wright UTM. It sounds like a clinical condition, doesn’t it? In some ways, it can be. But the truth is, using UTMs as part of your social media marketing campaign ensures things run smoothly.  In the social media world, UTM stands for Urchin Tracking Module. Originally developed by the Urchin Software Corporation, it was eventually sold to Google in 2005....

With the number of social media platforms on the market right now, it can be difficult to discern what can get you the most bang for your buck. They all work differently, and whatever you pick may or may not get you the results that you want. All the most popular sites like Facebook, Instagram, LinkedIn, Twitter, etc., have different...

Another year has passed and the social media landscape has been under fierce renovation. 2017 saw a 330 percent rise in live streaming and real-time content on Facebook and Instagram with the introduction of "stories"—a concept that Snapchat was the first ever to use. Video platform Vine was also officially shut down in January 2017, ending an era of silly...