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When playing two truths and a lie, you might hear Brennon Cox give these answers: “I worked as a chef in a five-star restaurant.” “I still own a huge collection of Beanie Babies.” “I once experienced devastating flooding in Utah.” Which one is the lie? It’s the Beanie Babies one, but we wouldn’t hold it against him if it were true. He did...

  With new challenges during these uncertain times, how will you connect with your customers in 2021? According to experts, it may not be easy. A recent Forrester report found that the current pandemic will lead to “deeper budget cuts with broader effects across the marketing ecosystem and broader economy.” However, that same report advises against cutting back on your marketing...

  As the pandemic rages on, organizations are faced with new opportunities to keep business operations moving. In a recent Forbes article, columnist Amy Osmond Cook shares four strategic tips to engage in productive and supportive virtual meetings for your staff to keep things moving and on track. Here are some highlights of that article.  Be Clear about the Purpose of the...

  How can you reach an enormous audience with strategies that are cost-effective and measurable? Two words: digital marketing.  Not all digital marketing agencies are alike, so it’s important to find one that works best with your business goals. Working with an agency with the technical knowledge to help businesses develop data-based strategies is essential for connecting with customers and igniting business...

  For the fifth year in a row, Osmond Marketing is recognized as one of MountainWest Capital Network’s Utah100 for 2020. The announcement was part of the MWCN 26th Annual Utah 100 Award Event held virtually on Tuesday, October 13.  “We are excited to receive this honor, as it speaks highly of our team, clients, and culture,” said Emily Woll, COO at...

Lathum Nelson has a healthy appetite for public relations. That isn’t entirely metaphorical: he started in this business eating. Fresh out of college, he took an unpaid internship at Zoo Records in Santa Monica because he was a fan of some of their artists. While there, he assisted the PR department for a few months in exchange for all of the...

  The results are in! Osmond Marketing is delighted to be recognized as one of the 2020 Utah 100 by MountainWest Capital Network (MWCN). This is the fifth year in a row for Osmond Marketing, and we are thrilled to be honored as one of Utah’s fastest-growing companies. “I think it speaks highly of our team, clients, and culture,” says Emily Woll, COO...

By Em Jurbala   Language evolves constantly, and that means marketing strategies need to shift as the way we communicate changes. Given the current shift to virtual communication, fewer people are speaking face-to-face, and more need to rely on other means to convey emotion and intent behind their words. That’s where emojis come in.  According to Phill Agnew at Brandwatch, over 10 billion...

By J'Nel Wright If you are particularly moved by the imagery of a recent social post, infographic, or website, you have a graphic or web designer to thank for that experience. At Osmond Marketing, we have a talented design team that makes even the most complex design projects look effortless. What’s their secret? Besides talent and years of experience, a project’s...

By Emily Jurbala When selling your products or services to potential clients, it is crucial that your clients see themselves reflected in your company. Feeling acknowledged and validated by your company allows prospective partners, employees, and clientele to know that they are welcome to work with your company. How can you accomplish this sense of acceptance? The answer is simple: inclusive...