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By J'Nel Wright If you’re new to digital marketing, you may have already heard about backlinks. Adding these links to your content is a great way to increase the exposure and shareability of your post.  Writing engaging content is good; it’s an essential part of any digital marketing campaign. But adding links and understanding the value they bring to your content makes...

by J'Nel Wright UTM. It sounds like a clinical condition, doesn’t it? In some ways, it can be. But the truth is, using UTMs as part of your social media marketing campaign ensures things run smoothly.  In the social media world, UTM stands for Urchin Tracking Module. Originally developed by the Urchin Software Corporation, it was eventually sold to Google in 2005....