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customer service Tag

By Isabella Markert In 2018, Coca-Cola spent $5.8 billion on advertising. Compare that with PepsiCo, which spent closer to $4 billion. As a large company that achieved household name-status a long time ago, Coca-Cola isn’t using its advertising budget to generate name recognition; they’re using it to get people to subconsciously crave a Coke and then buy one next time they...