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Business Tag

By Isabella Markert While 59 percent of B2B marketers say that LinkedIn generates leads for their business, the other 41 percent aren’t getting leads from the business platform. With 675 million monthly users, LinkedIn is a crowded space. So if you’re not getting leads by using it, should you bother? We’re here to tell you that yes, you should be using LinkedIn,...

[embed]https://youtu.be/-_UA2SJPQy4[/embed] Every year, Utah Business Magazine honors the HR professionals who are working hard to foster culture, growth, and happiness in the workplace through its annual HR Achievement Awards. “These professionals have gone beyond the call of duty to make their companies a great place to work and their dedication to their jobs is something inspirational for all,” said Kelsie Foreman,...

The country may be open for business, but for millions of parents worldwide, the ongoing challenge of finding a balance between remote work and home responsibilities remains a constant issue. What’s more, the boom of summer vacation is shaping up to be a bust for school-aged kids. And nobody is feeling the pressure to navigate an exceptionally busy home around...

Osmond Marketing was named one of the top branding agencies of 2020 by DesignRush.  DesignRush, a B2B marketplace connecting brands with agencies, just released their picks of the top 40 best-performing branding agencies, basing their selections on agencies that have experience helping businesses build meaningful relationships with their audiences through effective branding. Osmond Marketing is thrilled to be ranked on this...

Design Rush, a B2B marketplace connecting brands with agencies, ranked Osmond Marketing in its listing of the top 20 digital marketing companies.  With 85 percent of consumers researching products online before they make a purchase, the expertise of today’s digital marketing agencies is more important than ever. As part of a recently published guide, Design Rush identified the top six characteristics...

  Osmond Marketing is thrilled to announce that Emily Woll, COO, was honored as one of Utah Business Magazine’s top Utah HR Professionals for 2020. Every year, Utah Business Magazine honors those HR professionals throughout the state of Utah who promote a supportive work culture, foster employee and company growth, and reinforce a positive, communicative learning environment in the workplace. “Human resources is...

At Osmond Marketing, we are proud of the work we’ve done to create a successful remote work environment. By incorporating business plans that promote consistency, security, and accessibility, our focus can remain on the things that matter most: our customers. ...

By Isabella Markert In 2018, Coca-Cola spent $5.8 billion on advertising. Compare that with PepsiCo, which spent closer to $4 billion. As a large company that achieved household name-status a long time ago, Coca-Cola isn’t using its advertising budget to generate name recognition; they’re using it to get people to subconsciously crave a Coke and then buy one next time they...

In a 2018 survey,49 percent of respondents said “they now rely more on content to research and make B2B purchase decisions compared to a year ago.” That’s great news for content marketers, especially since that number includes two great marketing assets: white papers and eBooks. White papers and eBooks are what we call “advanced content types.” They’re both popular and...