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Business Tag

Design Rush, a B2B marketplace connecting brands with agencies, ranked Osmond Marketing in its listing of the top 20 digital marketing companies.  With 85 percent of consumers researching products online before they make a purchase, the expertise of today’s digital marketing agencies is more important than ever. As part of a recently published guide, Design Rush identified the top six characteristics...

  Osmond Marketing is thrilled to announce that Emily Woll, COO, was honored as one of Utah Business Magazine’s top Utah HR Professionals for 2020. Every year, Utah Business Magazine honors those HR professionals throughout the state of Utah who promote a supportive work culture, foster employee and company growth, and reinforce a positive, communicative learning environment in the workplace. “Human resources is...

At Osmond Marketing, we are proud of the work we’ve done to create a successful remote work environment. By incorporating business plans that promote consistency, security, and accessibility, our focus can remain on the things that matter most: our customers. ...

By Isabella Markert In 2018, Coca-Cola spent $5.8 billion on advertising. Compare that with PepsiCo, which spent closer to $4 billion. As a large company that achieved household name-status a long time ago, Coca-Cola isn’t using its advertising budget to generate name recognition; they’re using it to get people to subconsciously crave a Coke and then buy one next time they...

In a 2018 survey,49 percent of respondents said “they now rely more on content to research and make B2B purchase decisions compared to a year ago.” That’s great news for content marketers, especially since that number includes two great marketing assets: white papers and eBooks. White papers and eBooks are what we call “advanced content types.” They’re both popular and...

Lathum Nelson has a healthy appetite for public relations. That isn’t entirely metaphorical: he started in this business eating. Fresh out of college, he took an unpaid internship at Zoo Records in Santa Monica because he was a fan of some of their artists. While there, he assisted the PR department for a few months in exchange for all of the...

Published by: Amy Osmond Cook, Entrepreneur January 30, 2018 Relocating your business is a decision no executive should take lightly. The impact on your customers, management and (especially) employees makes it a decision many executives are reluctant to make. However, there are reasons you might consider moving. The reality is that some locations may offer better proximity to suppliers or customers, favorable tax treatment...