Aspen Skilled Health

Lathum Nelson has a colorful public relations background, having spent over a decade working at one of the nation’s leading entertainment PR agencies and serving clients like David Bowie, Ozzy Osbourne, Tom Petty, and Depeche Mode. From there, Lathum found success at an award-winning graphic design/web development agency where he managed projects from scope to completion for the medical, IT, and mining industries. He also served as communications manager for a women’s clothing manufacturer, proudly learning the differences among peasant, bell, kimono, and dolman sleeves.

Before joining Osmond Marketing as social media director J’Nel Wright helped launch Familyshare.com as an editor and content writer. With almost ten years of professional writing and editing experience, J’Nel is excited to lend her unique way with words and a rather unhealthy fascination with analytics to creating engaging social media platforms. When she isn’t battling sand traps and demanding extra provisionals, she writes about lifestyle and health and wellness topics for national and regional publications. She earned a bachelor’s degree in English from the University of Utah. She also has a background in sociology and social work.

Since joining Osmond Marketing in January of 2017, Sam’s been responsible for producing and reviewing content, ensuring that all marketing copy, articles, and other print meet the high standards clients have come to expect. In his off-time, he is a comedian with regular performances in and around Utah County.

Isabella Markert is a freelance writer, editor, and project manager. She graduated from Brigham Young University, where she majored in English language and minored in editing. As a writer, she is experienced in social media and web content and enjoys writing practical and fun pieces that make her readers’ lives better. She has ghostwritten for CEOs and industry experts who publish in Forbes, Silicon Slopes, and The Daily Herald. At Osmond Marketing, she has managed marketing projects for Adobe, The Ensign Group, Famifi, author Debbie Ceresa, and eClincher, a social media management software. When she’s not writing or editing, Isabella enjoys playing games with her husband and family, follow watercolor tutorials from Pinterest, and eat the snobbiest chocolate she can find.

Jessica Eyre is a seasoned writer and editor who began her career in newspapers and has a love and appreciation for print: she still subscribes to print copies of magazines, and stacks of them can be found around her house on nightstands and end tables. She has a degree in journalism from Utah State University and has written for multiple publications, including the Daily Herald, Utah Homes & Garden, and the Sundance Film Festival. She loves live music, going to the movies, YA novels, and adventuring with her family.

Shannon Jones is always on the go, whether it’s working, volunteering or being a mom to her 3 kids, life keeps her busy. She began her career in the journalism industry 6 years ago by helping to launch a weekly newspaper in Price, Utah (ETV 10 News) where she was editor-in-chief. Prior to pursuing her passion in journalism, she taught pre-K and 5th grades.

Shannon loves being creative, cooking and spending time with her family in the breathtaking mountains of Northern Utah where she resides.

Makenzie Clawson is a devoted graphic designer who loves creating new concepts, designing exciting content, and hanging out with her cat. Makenzie can take your design to the next level and help you craft the ideal image to catch the ideal client. She received her bachelor of fine arts degree from Brigham Young University–Hawaii while also working as the art director for The Ke Alaka’i, the university’s news magazine. Makenzie enjoys traveling and worked as an international freelance designer while living abroad with her husband in Moscow, Russia, where she had the opportunity to work with entrepreneurs from all around the world. Her job is, simply, to make you sparkle.

Erick is a computer programmer specializing in web development, with more than six years of experience in web content management and web design. He is currently pursuing a bachelor’s degree in science and computer systems at the University of San Carlos of Guatemala.

Grant Smith grew up with a love for illustrating and hoped to one day be a famous cartoonist. Once reality kicked in, he changed his degree from illustration to information systems with an emphasis on graphic design. He soon found an obsession with web design after taking only one HTML class in his CS bachelor’s program (at that point, he mistakenly thought CSS was useless). After graduation, he picked up some books and has been a self-taught professional web designer since 2012. Grant’s love for and talent in web design has contributed to huge increases in web conversions and profits for the companies he has worked for, including Grand Canyon University, RC Willey, and Response. He has four great kids and an amazing wife with whom he loves to spend time. He’s had two pet fish, the most recent of which was sent to a watery sewage grave by his over-curious five-year-old son. Grant enjoys snowboarding, clashing, playing with his family, and being involved in his kids’ sports; he’s purchased mountain bikes in hopes that he’ll get to mountain bike eventually. He hopes to eventually publish his own children’s books, create some games, and start a webcomic. Even further in the distance, Grant hopes to one day finish his basement.

Scott Martindale, MA, is a manuscript editor and content marketing writer who specializes in developing polished, message-oriented communication products tailored for diverse audiences. He worked for eight years as a daily news reporter for The Orange County Register newspaper in Southern California, and he holds a master’s in journalism from the University of Southern California. He has been with Osmond Marketing since 2014.

Weldon McKenzie has five years of journalism experience, writing on topics of IT, government, and environmental issues. Born and raised in Texas, he was the editor of Austin-based IT company Spiceworks and a lifestyle reporter for The Highlander in Marble Falls, Texas. Throughout college, Weldon was a reporter for the Texas State University newspaper, The University Star.

Amie Rose is a writer and editor with more than 19 years of journalism experience. Before joining Osmond Marketing, she worked at newspapers in New Mexico and Utah, including The Spectrum (St. George) and The Daily Herald (Provo). She also currently writes for utahvalley360.com. Amie graduated from Brigham Young University with a degree in journalism. When she’s not working, she’s busy chasing after her two kids and dog.

Dianne Mineer is a writer, editor, and graphic designer with a passion for all things social media. She has an extensive background in the hospitality industry, which took her education throughout Switzerland and Austria. She enjoys writing about healthcare, healthy living, business, and anything that has to do with food. She holds a bachelor’s degree in German literature with a minor in communications from Brigham Young University. She enjoys running marathons, speaking German, and golfing. She now works as a lead project manager at Osmond Marketing and is currently the managing editor for 39 for Life.

Jennifer Durrant is a writer and editor with 20 years of experience in journalism and publicity. Before accepting the position of director of public relations at Osmond Marketing, she served as the director of marketing and special projects at The Daily Herald. She also worked as an editor and journalist at The Spectrum (St. George, Utah) and The Desert Sun (Palm Springs, California) and as a publicist at Gibbs Smith. Specializing in long-form feature writing, some of Jennifer’s favorite articles have centered around topics including the performing and visual arts, literature, pop culture, and her own family.

Emily Woll, MS, is passionate about optimizing the impact of the creative talent that powers Osmond Marketing. As COO of Osmond Marketing, she has streamlined production to deliver greater value to clients. Her core values are integrity, positivity, and persistence. These are consistently applied to all of her work with clients, employees, contractors, and partners. She graduated with honors from Brigham Young University with a degree in dietetics. Her love of research and science led her to obtain her master’s degree in human environments from Utah State University. She leverages this knowledge as an advisor and contributor for health content and health-related topics. Her time living in China inspired her to learn to speak Mandarin. Emily is obsessed with healthy eating and loves to explore the world. She has visited more than 20 countries on five continents and infuses her cooking with local flavors from many of these countries.

Jeff Cook is cofounder and chief financial officer of Osmond Marketing. He has a diverse finance background with extensive investment management experience in real estate and corporate finance. Jeff has managed a diverse portfolio of real estate assets for multiple clients totaling over $5 billion in asset value (over 1.5M commercial SF and 60,000 residential units) and led the underwriting effort for the acquisition of development and operating assets with an estimated capitalization of over $1.5 billion (over 2M commercial SF and 10,000 residential units). Since 2005, he has underwritten and negotiated the origination of $700 million of asset-level debt and has participated in negotiating the restructuring of over $1 billion of corporate and asset-level debt with multiple lenders. Jeff has 16 years of valuation and management experience and holds a BA from Brigham Young University and an MBA from the University of Southern California.

Amy Osmond Cook, PhD, is an editor and writer with experience in nearly all types of writing—from blogs to articles to full-length books. She received her BA and MA in English and her PhD in communication. She has taught writing and communication classes intermittently for the past fifteen years at BYU, ASU, and the University of Utah. Amy currently ghostwrites for many CEOs who publish in Forbes, Entrepreneur, The Wall Street Journal, and other forums. She also currently writes her own columns for The OC Register, The Daily Herald, Deseret News, and Cupid’s Pulse. When she isn’t writing, she’s driving her five kids to their various music lessons, watching TV with her husband, or figuring out where she put her car keys.

Spencer Bugg draws upon extensive training in a myriad of multimedia disciplines and six years of experience designing for various clients across a wide spectrum of industries and interests to bring a creative flair and professional polish to any project. He obtained a bachelor of fine arts in illustration from Brigham Young University. When he’s not drawing, animating, or designing, his interests range from Australian history to wild raptor aviculture to Turkish cuisine. He and his wife have a python that loves to cuddle and a monitor lizard that loves to bite.

Zach Holub our social media expert. He knows how to engage an audience, create a buzz, and develop streams of organic traffic. He has a BA from Brigham Young University and will be receiving an MS from the University of Colorado. In his free time, he likes to skateboard, spend time with his family, and create housing solutions that allow for off-the-grid living.

Sara Haslem is the digital strategy director for Osmond Marketing, which serves a variety of tech, healthcare, and other business clients. A former president of Foxtail Marketing, Sara is an award-winning marketing executive with expertise in sales, operations, and customer experience. When she is not at work, Sara enjoys helping others craft their stories; she also likes to spend time outdoors with her four-year-old son and his very nice dinosaur friends.

Megan Ross has been a graphic and web designer for close to 10 years with a bachelor’s in graphic design and a master’s in Internet marketing. Beginning her marketing career in the world of print, she now works primarily in digital marketing—collaborating on a variety of websites and marketing materials ranging from local mom-and-pop companies to HGTV and DIY personalities. Not one who likes to sit still, Megan is continually exploring new and interesting skills to implement into her work.

Katherine Kireiev brings 17 years of experience in journalism and PR across key private and public sector industries, most recently as a print and digital editor for The Salt Lake Tribune, winner of the 2017 Pulitzer Prize. Katherine’s experience includes brand management for publicly-traded Myriad Genetics, as well grant writing for Utah’s STEM-based public schools initiative. Katherine lived and studied in London’s Kensington embassy district before graduating from the University of Utah with a BS in mass communication, and she worked to advance the state’s foreign diplomacy initiatives under former Utah governor Mike Leavitt as a liaison to Russia before, during, and after the 2002 Winter Olympics. Katherine’s knowledge and network are both wide and deep, and she will work ardently to elevate and polish your brand’s public profile.

Francisco Calderón is an educator, entrepreneur, and full-stack developer. He loves WordPress—that’s why he cofounded the Guatemala WordPress community and became a WordCamp speaker. He’s been in the web development industry for over 10 years, working as a developer, consultant, and project manager. He also cofounded Flatbox—a company dedicated to IoT solutions and a finalist of the IoT / M2M Innovation World Cup 2017—and has been in charge of integrating WordPress with IoT solutions. Committed to education, he has participated in different projects and teaching courses and workshops in programming, robotics, and IoT.

Francis Jayaraj has been a graphic designer for over six years, with a bachelor’s degree in printing technology. He began his career in advertisement designs but soon developed his skills in all the areas of graphic design. Having worked with many clients from all over the world, he can understand clients easily and provide work that pleases instantly. He likes to explore new things when he is free and watch movies.

Erin Knudsen is a senior project manager with extensive experience managing content, web, design, and digital advertising projects. She also specializes in influencer marketing with an emphasis on blog and social media campaigns. Coming from an accounting background, she now uses her canny attention to detail to organize and execute projects and campaigns that engage relevant audiences. She speaks fluent Portuguese, is attempting to learn Spanish, and enjoys spending time visiting, serving, and eating in any countries south of the US border.

Brigham Sunday is a video and film producer with a passion for creating amazing videos. For the past eight years, he’s been helping businesses find and tell their story. He also does consulting on digital distribution, content acquisition, and streaming media.

Anibal Gramajo is a computer programmer with more than six years of experience developing web, mobile, and desktop applications. He has worked on projects for different companies such as Google, NASA, and the government of Guatemala. Anibal also was the founder of ImagineGT, a custom software development company in operation from 2009 to 2015. Anibal is now part of the team of web design and development of Osmond Marketing. He is currently pursuing a bachelor’s degree in computer science at the University of San Carlos of Guatemala.

Jason Osmond is a writer, public relations expert, and graphic designer. He started his career in the show business arena, marketing for a variety of bands and entertainment entities, such as America’s Got Talent finalist the Duttons, the Osmond Brothers, and The Price is Right Live! However, his passion for healthcare led him to Osmond Marketing, where he currently manages a number of clients, including one of the largest healthcare conglomerates in the world. He lives in Utah with his wife and two children and enjoys reading novels, being creative, and taking long walks on the beach.