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Huffington Post on Innovative Marketing Company
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When good working opportunities that fit her schedule weren’t coming, Amy Osmond Cook made her own, and brought a new take on innovative marketing to life. Cook, who was pregnant with her third child during the Great Recession, was looking for a way to help support her family while still enjoying the benefits of a flexible schedule. With 47 percent...

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The science behind optimal keyword density has been bantered around quite a bit over the past two decades, some experts sharing their ideal percentages and advice for keyword placement while other SEO experts claim keyword density is an overrated concept. There is a fine line writers tread when crafting blog posts and articles for their websites. That path is littered...

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David Ogilvy, widely considered the father of modern advertising, said, “On the average, five times as many people read the headlines as read the body copy.” Today, search engines only crawl and display the first seventy characters of your title and a small amount of the body of your article. And that’s why your title is the most important element...

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Google’s mobile-friendly algorithm boost is officially here. The new mobile update will give an extra boost to mobile-friendly websites in searches conducted on mobile devices. These changes were announced back in March with the assurance that, if you are already mobile-friendly, you have nothing to worry about because you wouldn’t “be impacted by this update.”  The gradual roll out started earlier...

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It’s no secret that images are an important part of your social media content. They attract attention and stand out among the information that floods our social news feeds. In fact, social media posts with visuals deliver 180 percent greater engagement. The tricky part is that each social network has its own dimension requirements to make your visuals look their...

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Logo design is, naturally, an art. The strategies behind designing a successful and memorable logo involve goal setting, research, development, feedback, and careful revision. See how to create a dynamic and effective logo with the following process:   Step 1: Set Goals And Expectations   The amount time spent researching and preparing before starting a logo design will mean fewer...

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Emails play an essential role in business communication. Incorporate the recommendations in the following pages as you craft emails for targeted HCP recipients. As you master these basic email practices, use analytics and metrics along with real-time personalization to increase ROIs as you better reach and engage readers. FROM NAME The name of the sender in the first line of...

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A good first impression could mean the difference between getting a new client or customer and walking away empty-handed. Your logo is the first impression for many of your potential clients or customers—whether they see it on a building, letterhead, website, or flier. One of the most important aspects of your logo is the typeface. If you’re looking to revamp...

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Have you ever followed Dear Abby? Or tuned into the latest Dave Barry column? I happen to look forward to The Grumpy Gardener column that appears every month in Southern Living Magazine. His tone makes it undeniably clear he cares very little about people and more about plants and animals cracks me up. As consumers, we’ve come to rely on...

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In order to grow, every company is looking for exposure. They want to get their name out there as well as the reliability of their products, services, and goods. All they need to do is put it on their website, right? Wrong. One of the greatest assets to any organization looking to use Search Engine Optimization is consistently providing interesting,...

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You walk through the entryway doors to a crisp, air-conditioned oasis. All around you, in every direction, are shelves and rows of adventures, memoirs, histories, education . . . books. And there, right in the front of the store, you behold the beauty of the coveted bestseller shelves. And lining the top row . . . there it is ....

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Google has become the primary online search engine in the world. The word “google” has been added to the Oxford English Dictionary as a verb meaning to use the Google search engine. This company has also developed numerous applications, many of which can be used with a Gmail account. These apps possess a wide range of capabilities that are essential...