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BBB Accreditation
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Osmond Marketing announces its recent accreditation by BBB Serving Utah. As a BBB Accredited Business, Osmond Marketing is dedicated to promoting trust in the marketplace. Osmond Marketing offers clients content marketing, public relations, graphic design and web services. One of the fastest growing companies in Utah, Osmond Marketing received the MWC Fast 100 award in 2016. Under the direction of CEO and founder Amy...

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It feels like no matter what you do, some new hires simply don’t work out. One-third of new hires quit their job after about six months. The reasons are myriad, but one thing is certain: business owners pay a hefty price to replace them. Estimates of the cost of employee turnover vary dramatically. The Center for American Progress puts the...

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Amy Cook, founder of Osmond Marketing, is a natural at bringing unexpected elements together. Her job at Osmond is to solve often-serious problems, but she does so with a light-hearted confidence that sets a unique tone for the company. She embodies poise and playfulness, intelligence and daring, making her a dynamic leader. Amy’s dynamism didn’t bloom into existence in adulthood—Amy...

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Online marketing has transformed over the years. It used to be that you could run a few ads and add a few keywords to your website to drive results. That isn’t enough anymore. In the ever-changing world of online marketing, paying strict attention to search engine optimization (SEO) is crucial to improving organic traffic. SEO is not something to be...

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You’re probably well aware of the feeling. Even though it’s only 2 p.m., you’re having trouble keeping your eyes open. You want to pull a George Costanza and crawl under your desk for a nap. You’re the victim of the post-lunch slump, and you’re not alone. A combination of your circadian rhythm, which is naturally in resting phase in the...

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Jennifer Durrant, Osmond Marketing’s Director of Publicity, lives for the “aha!” moments. Her work at Osmond Marketing includes overseeing all public relations campaigns and securing media attention for clients. Ultimately, she utilizes connections and strengthens the relationships of everyone involved. With a history in journalism, Jennifer loves mentoring other employees in public relations and her skill set is vital to...

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Elizabeth had a coworker who loved essential oils. She used them for treating pain, elevating moods, and preventing illness. But poor Elizabeth was allergic to some of the scents, so she never knew if she’d spend her day sneezing or be able to breathe at all. What Elizabeth’s coworker failed to recognize was a basic tenet of cubicle life: even...

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Emily Woll, Chief Operating Officer at Osmond Marketing, is the textbook definition of a team player. Emily runs operations, manages finances, and takes care of so much more. Her work ethic and self-discipline are essential to and applauded by everyone on the team. A Utah native now calling Washington home, Emily is a relationships person. She and CEO Amy Cook...

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What You Didn’t Realize You Needed to Know About Consumer Reviews It may look small, but one half of a golden star can make all the difference in how a consumer reacts to your company. Consumer reviews are, in fact, “the king,” as this fantastic infographic claims. Added up, positive reviews can raise revenues by an average of 18 percent...

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“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends,” said Amazon CEO Jeff Bezos. When it comes to the Internet, your social media presence will be your best defence. Making sure your social media strategy is hitting the mark can...

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Osmond Marketing’s Director of Business Development, Jason Osmond, is a man with many talents. From developing content strategy with clients to writing video scripts, Jason’s versatility is invaluable to the team at Osmond Marketing. Jason was one of the very first employees at Osmond Marketing.  “I was looking into opportunities in marketing and publishing and I was inspired by the...

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A few facts from the Pew Research Center about smartphones and their rising role in the healthcare industry. 72% of Internet users say they looked online for general health information within the past year. 1/2 of online health information research is on behalf of someone else—information access by proxy. 19% of Smartphone owners have downloaded an app specifically to track...

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Sam Wright is a storyteller—and in more ways than one. Full of deadpan humor and a proud “connoisseur of terrible cinema,” Sam is a content manager with Osmond Marketing. When asked about the importance of his job, Sam said that “everyone has a story to tell but we’re not all storytellers. So our job is to help others tell their...

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Remember the old days of media, when communication channels were clear? You’d wake up every morning and read the newspaper for top newsworthy stories written by editors who tried their best to be unbiased. Then you went to work and used the phone for business meetings. After a long day, when you wanted to unwind, you sat down in front...

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Skilled nursing facility (SNF) marketing isn’t what it once was. There has always been the challenge of drawing patients and their caregivers to one facility over others. But with 16,000 facilities in the United States and more and more hospitals participating in risk-based programs (accounting for over 10,000 episodes as of April 6, 2017), healthcare executives are becoming even more...

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As tempting as it is to place all of your focus on the needs of your loved ones, they need you to take care of yourself, first.That may sound odd when the needs of others take so much of our time. But much like the role of motherhood teaches us, we cannot provide the valuable care needed by those who...

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Now is the perfect time to celebrate warmer weather and the natural wonders of the season. With a little time and some creativity, you can be sure your Easter activities will be a welcome addition to any springtime celebration! “Spring is the perfect time to celebrate family, and we look forward to inviting our favorite people to join us for...

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Starting a business can be exciting, but daunting. You know your idea is worth sharing with others, but how do you fund and promote that idea? Where do you start? And once you start, how do you keep your momentum going? Fortunately, there are available resources, and one of the most helpful resources is Amazon Web Services (AWS). AWS is...

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Transitioning to a nursing home can be a huge change! Sadly, people sometimes view it with a certain stigma that may make them hesitate to consider nursing home care. Well, we’re here to tell you that the nursing home experience can be a fantastic one! Osmond Marketing has created this handy infographic so that, whether you operate a nursing home facility or...

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Did you know there are approximately 1.49 billion monthly active users on Facebook alone? Chances are you at least know about social media’s powerful influence, or else you wouldn’t be searching the web for a social media management platform. If you manage multiple social media accounts, you know what a pain it can be to post, manage, and interact with...

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The in-kind donation will aid in Giving Saves’ relief efforts around the world. Utah-based marketing agency Osmond Marketing has just made an in-kind donation of $30,000 in order to help Giving Saves, a Springville-based non-profit, provide supplies to those in need. Giving Saves is a non-profit organization aiming at providing at-risk children both at home and abroad with supplies to...

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Osmond Marketing was ranked the 28th fastest growing company in Utah at the MountainWest Capital Awards! Other winners included Legend Solar, Chatbooks, and Banyan. This ranking was determined by the percentage of revenue increase for each company between 2011 and 2015.

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Deep cuts at newspapers around the country, combined with 24/7 news cycles and demand for more copy online, mean that editors—especially those in smaller markets—are in need. They don’t have the staff to produce all the articles they need to fill their bottomless websites—and sometimes not even their printed pages. This is where you come in. If you can provide...

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Juggling multiple social media channels on a daily basis is no easy feat; a good social media management tool is worth it’s weight in digital gold. Customers, fans, and the general public are all following your social media accounts 24/7, in real time and with high expectations. They expect to see a steady stream of creative posts, informative content, sincere...

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It happens often in senior rehab facilities: a patient has an accident or undergoes a successful operation and the prognosis is optimistic for a full recovery, but the patient declines treatment in the rehabilitation phase. As a member of the family (and an integral part of their healthcare team), you have an obligation to enable and encourage your loved one to...

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One of UtahValley360’s 40 under 40, for Amy Osmond Cook, content is queen. She is an editor and writer in any and every forum she can find— blogs, articles, full-length books. She has taught writing and communication classes at Brigham Young University, Arizona State and the University of Utah. She ghostwrites for CEOs who publish in Forbes, Entrepreneur and Wall...

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When good working opportunities that fit her schedule weren’t coming, Amy Osmond Cook made her own, and brought a new take on innovative marketing to life. Cook, who was pregnant with her third child during the Great Recession, was looking for a way to help support her family while still enjoying the benefits of a flexible schedule. With 47 percent...

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The science behind optimal keyword density has been bantered around quite a bit over the past two decades, some experts sharing their ideal percentages and advice for keyword placement while other SEO experts claim keyword density is an overrated concept. There is a fine line writers tread when crafting blog posts and articles for their websites. That path is littered...

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David Ogilvy, widely considered the father of modern advertising, said, “On the average, five times as many people read the headlines as read the body copy.” Today, search engines only crawl and display the first seventy characters of your title and a small amount of the body of your article. And that’s why your title is the most important element...