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Osmond Marketing’s Director of Business Development, Jason Osmond, is a man with many talents. From developing content strategy with clients to writing video scripts, Jason’s versatility is invaluable to the team at Osmond Marketing. Jason was one of the very first employees at Osmond Marketing.  “I was looking into opportunities in marketing and publishing and I was inspired by the...

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A few facts from the Pew Research Center about smartphones and their rising role in the healthcare industry. 72% of Internet users say they looked online for general health information within the past year. 1/2 of online health information research is on behalf of someone else—information access by proxy. 19% of Smartphone owners have downloaded an app specifically to track...

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Sam Wright is a storyteller—and in more ways than one. Full of deadpan humor and a proud “connoisseur of terrible cinema,” Sam is a content manager with Osmond Marketing. When asked about the importance of his job, Sam said that “everyone has a story to tell but we’re not all storytellers. So our job is to help others tell their...

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Remember the old days of media, when communication channels were clear? You’d wake up every morning and read the newspaper for top newsworthy stories written by editors who tried their best to be unbiased. Then you went to work and used the phone for business meetings. After a long day, when you wanted to unwind, you sat down in front...

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Skilled nursing facility (SNF) marketing isn’t what it once was. There has always been the challenge of drawing patients and their caregivers to one facility over others. But with 16,000 facilities in the United States and more and more hospitals participating in risk-based programs (accounting for over 10,000 episodes as of April 6, 2017), healthcare executives are becoming even more...

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As tempting as it is to place all of your focus on the needs of your loved ones, they need you to take care of yourself, first.That may sound odd when the needs of others take so much of our time. But much like the role of motherhood teaches us, we cannot provide the valuable care needed by those who...

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Now is the perfect time to celebrate warmer weather and the natural wonders of the season. With a little time and some creativity, you can be sure your Easter activities will be a welcome addition to any springtime celebration! “Spring is the perfect time to celebrate family, and we look forward to inviting our favorite people to join us for...

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Starting a business can be exciting, but daunting. You know your idea is worth sharing with others, but how do you fund and promote that idea? Where do you start? And once you start, how do you keep your momentum going? Fortunately, there are available resources, and one of the most helpful resources is Amazon Web Services (AWS). AWS is...

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Transitioning to a nursing home can be a huge change! Sadly, people sometimes view it with a certain stigma that may make them hesitate to consider nursing home care. Well, we’re here to tell you that the nursing home experience can be a fantastic one! Osmond Marketing has created this handy infographic so that, whether you operate a nursing home facility or...

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Did you know there are approximately 1.49 billion monthly active users on Facebook alone? Chances are you at least know about social media’s powerful influence, or else you wouldn’t be searching the web for a social media management platform. If you manage multiple social media accounts, you know what a pain it can be to post, manage, and interact with...

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The in-kind donation will aid in Giving Saves’ relief efforts around the world. Utah-based marketing agency Osmond Marketing has just made an in-kind donation of $30,000 in order to help Giving Saves, a Springville-based non-profit, provide supplies to those in need. Giving Saves is a non-profit organization aiming at providing at-risk children both at home and abroad with supplies to...

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Osmond Marketing was ranked the 28th fastest growing company in Utah at the MountainWest Capital Awards! Other winners included Legend Solar, Chatbooks, and Banyan. This ranking was determined by the percentage of revenue increase for each company between 2011 and 2015.

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Deep cuts at newspapers around the country, combined with 24/7 news cycles and demand for more copy online, mean that editors—especially those in smaller markets—are in need. They don’t have the staff to produce all the articles they need to fill their bottomless websites—and sometimes not even their printed pages. This is where you come in. If you can provide...

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Juggling multiple social media channels on a daily basis is no easy feat; a good social media management tool is worth it’s weight in digital gold. Customers, fans, and the general public are all following your social media accounts 24/7, in real time and with high expectations. They expect to see a steady stream of creative posts, informative content, sincere...

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It happens often in senior rehab facilities: a patient has an accident or undergoes a successful operation and the prognosis is optimistic for a full recovery, but the patient declines treatment in the rehabilitation phase. As a member of the family (and an integral part of their healthcare team), you have an obligation to enable and encourage your loved one to...

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One of UtahValley360’s 40 under 40, for Amy Osmond Cook, content is queen. She is an editor and writer in any and every forum she can find— blogs, articles, full-length books. She has taught writing and communication classes at Brigham Young University, Arizona State and the University of Utah. She ghostwrites for CEOs who publish in Forbes, Entrepreneur and Wall...

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When good working opportunities that fit her schedule weren’t coming, Amy Osmond Cook made her own, and brought a new take on innovative marketing to life. Cook, who was pregnant with her third child during the Great Recession, was looking for a way to help support her family while still enjoying the benefits of a flexible schedule. With 47 percent...

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The science behind optimal keyword density has been bantered around quite a bit over the past two decades, some experts sharing their ideal percentages and advice for keyword placement while other SEO experts claim keyword density is an overrated concept. There is a fine line writers tread when crafting blog posts and articles for their websites. That path is littered...

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David Ogilvy, widely considered the father of modern advertising, said, “On the average, five times as many people read the headlines as read the body copy.” Today, search engines only crawl and display the first seventy characters of your title and a small amount of the body of your article. And that’s why your title is the most important element...

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Google’s mobile-friendly algorithm boost is officially here. The new mobile update will give an extra boost to mobile-friendly websites in searches conducted on mobile devices. These changes were announced back in March with the assurance that, if you are already mobile-friendly, you have nothing to worry about because you wouldn’t “be impacted by this update.”  The gradual roll out started earlier...

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It’s no secret that images are an important part of your social media content. They attract attention and stand out among the information that floods our social news feeds. In fact, social media posts with visuals deliver 180 percent greater engagement. The tricky part is that each social network has its own dimension requirements to make your visuals look their...

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Logo design is, naturally, an art. The strategies behind designing a successful and memorable logo involve goal setting, research, development, feedback, and careful revision. See how to create a dynamic and effective logo with the following process:   Step 1: Set Goals And Expectations   The amount time spent researching and preparing before starting a logo design will mean fewer...

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Emails play an essential role in business communication. Incorporate the recommendations in the following pages as you craft emails for targeted HCP recipients. As you master these basic email practices, use analytics and metrics along with real-time personalization to increase ROIs as you better reach and engage readers. FROM NAME The name of the sender in the first line of...

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A good first impression could mean the difference between getting a new client or customer and walking away empty-handed. Your logo is the first impression for many of your potential clients or customers—whether they see it on a building, letterhead, website, or flier. One of the most important aspects of your logo is the typeface. If you’re looking to revamp...

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Have you ever followed Dear Abby? Or tuned into the latest Dave Barry column? I happen to look forward to The Grumpy Gardener column that appears every month in Southern Living Magazine. His tone makes it undeniably clear he cares very little about people and more about plants and animals cracks me up. As consumers, we’ve come to rely on...

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In order to grow, every company is looking for exposure. They want to get their name out there as well as the reliability of their products, services, and goods. All they need to do is put it on their website, right? Wrong. One of the greatest assets to any organization looking to use Search Engine Optimization is consistently providing interesting,...

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You walk through the entryway doors to a crisp, air-conditioned oasis. All around you, in every direction, are shelves and rows of adventures, memoirs, histories, education . . . books. And there, right in the front of the store, you behold the beauty of the coveted bestseller shelves. And lining the top row . . . there it is ....

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Google has become the primary online search engine in the world. The word “google” has been added to the Oxford English Dictionary as a verb meaning to use the Google search engine. This company has also developed numerous applications, many of which can be used with a Gmail account. These apps possess a wide range of capabilities that are essential...