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Emails play an essential role in business communication. Incorporate the recommendations in the following pages as you craft emails for targeted HCP recipients. As you master these basic email practices, use analytics and metrics along with real-time personalization to increase ROIs as you better reach...


March 30, 2016
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A good first impression could mean the difference between getting a new client or customer and walking away empty-handed. Your logo is the first impression for many of your potential clients or customers—whether they see it on a building, letterhead, website, or flier. One of...


March 28, 2016
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Have you ever followed Dear Abby? Or tuned into the latest Dave Barry column? I happen to look forward to The Grumpy Gardener column that appears every month in Southern Living Magazine. His tone makes it undeniably clear he cares very little about people and...


October 2, 2015
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In order to grow, every company is looking for exposure. They want to get their name out there as well as the reliability of their products, services, and goods. All they need to do is put it on their website, right? Wrong. One of the...


September 9, 2015
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You walk through the entryway doors to a crisp, air-conditioned oasis. All around you, in every direction, are shelves and rows of adventures, memoirs, histories, education . . . books. And there, right in the front of the store, you behold the beauty of the...


September 9, 2015
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Google has become the primary online search engine in the world. The word “google” has been added to the Oxford English Dictionary as a verb meaning to use the Google search engine. This company has also developed numerous applications, many of which can be used...


September 6, 2015
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