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By Isabella Markert With over 800,000 sources and over 55,000 journalists and bloggers, HARO can be a valuable tool for journalists as well as entrepreneurs and publishers. But with approximately fifteen sources for every one journalist, how can you stand out and secure valuable PR opportunities? Let’s talk about what HARO requests are, how they work, and how to make...

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By Isabella Markert In 2018, Coca-Cola spent $5.8 billion on advertising. Compare that with PepsiCo, which spent closer to $4 billion. As a large company that achieved household name-status a long time ago, Coca-Cola isn’t using its advertising budget to generate name recognition; they’re using it to get people to subconsciously crave a Coke and then buy one next time...

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Businesses are discovering that the demands of producing content in today’s digital and social marketing environment require a heightened level of adaptability. Business success in a digital world means adjusting your marketing message on a moment’s notice, making the traditional big-agency approach increasingly obsolete. A 2018 survey by the CMO Club found that nearly half of the chief marketing officers...

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By Isabella Markert  Between 2019 and 2020, the number of Facebook users worldwide is expected to increase from 1.62 billion users to 1.69 billion users. While Instagram may seem to be taking over, as of now, Facebook is still the most-used social media platform. So how can you make sure your marketing efforts don’t get lost in all the noise?...

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By J’Nel Wright If you’re new to digital marketing, you may have already heard about backlinks. Adding these links to your content is a great way to increase the exposure and shareability of your post.  Writing engaging content is good; it’s an essential part of any digital marketing campaign. But adding links and understanding the value they bring to your...

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by J’Nel Wright UTM. It sounds like a clinical condition, doesn’t it? In some ways, it can be. But the truth is, using UTMs as part of your social media marketing campaign ensures things run smoothly.  In the social media world, UTM stands for Urchin Tracking Module. Originally developed by the Urchin Software Corporation, it was eventually sold to Google...

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In a 2018 survey,49 percent of respondents said “they now rely more on content to research and make B2B purchase decisions compared to a year ago.” That’s great news for content marketers, especially since that number includes two great marketing assets: white papers and eBooks. White papers and eBooks are what we call “advanced content types.” They’re both popular and...

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Lathum Nelson has a healthy appetite for public relations. That isn’t entirely metaphorical: he started in this business eating. Fresh out of college, he took an unpaid internship at Zoo Records in Santa Monica because he was a fan of some of their artists. While there, he assisted the PR department for a few months in exchange for all of...

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For the third year in a row, MountainWest Capital Network has recognized Osmond Marketing as one of the fastest-growing businesses in its annual Utah 100 Awards Program. The company ranked 14th, selected from thousands of applicants throughout the state across all industries. MountainWest Capital Network selected this year’s award recipients based on their percentage of revenue increase between 2013 and 2017. In those four...

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Osmond Marketing is excited to welcome our newest project manager, Shannon Jones. Shannon is a communications expert who has managed local newspapers, TV stations, and news websites. On top of that, Shannon cares for a dynamic family and has had several interesting life experiences, including opening her own preschool and hosting a cooking show! Shannon firmly believes that marketing plans...

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Everyone knows that a good marketing strategy is hallmark to the success of any business. And it has become ever more relevant in recent years—a survey from McKinsey and Company found that 40% of marketers believe that marketing is a key differentiator in delivering growth to a company. It’s no secret—business’ marketing efforts are increasingly becoming a standout influencer in...

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It’s one of the oldest dichotomies of the working world—the disconnect between the boss and the employee. While many factors contribute to this uneasiness between the two occupational entities, one seems to top the list of grievances time and time again: there’s a lack of communication across the organization. A few years ago, Robert Sutton, professor of management science and...

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We would like to welcome the newest addition to the Osmond Marketing team, Grant Smith! Grant Smith grew up with a love for illustrating and hoped to one day be a famous cartoonist. Once reality kicked in, he changed his degree from illustration to information systems with an emphasis in graphic design. He soon found an obsession with web design...

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We are one for all and all for one! A phrase made famous by the Three Musketeers, but still a tenet employed by Osmond Marketing every day. Marketing is not a one-man show—it takes the efforts of a talented group of individuals to get results, so you can rest assured you’re never going into a task alone. We flow like...

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You would be surprised to find out how much content is on the Internet today. If you go to Internet Live Stats, you can see how many hundreds of thousands of emails, tweets, posts, Google searches, and more are happening on the Internet every second. That’s a lot of content for people to sift through. The simplest way to differentiate...

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With the number of social media platforms on the market right now, it can be difficult to discern what can get you the most bang for your buck. They all work differently, and whatever you pick may or may not get you the results that you want. All the most popular sites like Facebook, Instagram, LinkedIn, Twitter, etc., have different...

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Published by: Valley Business Hub February 6, 2018 PROVO, UTAH—February 5, 2018—Osmond Marketing is pleased to announce the addition of Sarah Hilton as the company’s director of advisory services for skilled nursing and David Osmond as director of sales. These new positions are part of the company’s commitment to hiring strategic talent for its increasing work with the healthcare and entertainment...

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Published by: (PRWEB) FEBRUARY 5, 2018 Osmond Marketing is pleased to introduce Sarah Hilton as the new director of advisory services for its skilled nursing practice. This appointment is part of the company’s mission to hire strategic talent for its growing healthcare customers. Hilton joined the company February 1, 2018. Hilton brings nearly 20 years of healthcare experience to Osmond Marketing....

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Published by: (PRWEB) FEBRUARY 1, 2018 Osmond Marketing is pleased to announce the addition of David Osmond as the company’s director of sales. This new position is part of the company’s commitment to hire world-class talent and increase its entertainment presence in the marketplace. David officially joined the company February 1, 2018. David brings 20 years of public relations and entertainment...

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Marketing is a living and breathing beast. What was thought to be true last year doesn’t necessarily have to be true now. Being a good marketer means being in front of up-and-coming trends, staying informed, and being flexible in modifying your tactics as practices change.   The Content Marketing Institute recently held their annual SEO and Content Marketing Predictions webinar....

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If you took a snapshot of your work space, what would it look like? Is it tidy, with everything stored in its proper place? Or is everything just lying around, a carpet of sticky notes, pencils, wrappers, and desk toys covering every flat surface? Does it take you minutes of rummaging to find what you’re looking for?   If your...

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Another year has passed and the social media landscape has been under fierce renovation. 2017 saw a 330 percent rise in live streaming and real-time content on Facebook and Instagram with the introduction of “stories”—a concept that Snapchat was the first ever to use. Video platform Vine was also officially shut down in January 2017, ending an era of silly...

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Maintaining your business’s reputation is completely different than it was 20 years ago. This thing called the Internet was invented and, in time, companies such as Yelp, Facebook

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Megan Ross is a graphic designer who also works with web design and analytics. She thinks of herself as a graphic web designer plus! She loves having a creative job that gives her a new task every day. Megan grew up on the east coast in a small town called Frostburg until her family moved to Utah when she was...

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For the second year in a row, MountainWest Capital Network has recognized Osmond Marketing as one of the fastest growing businesses in its annual Utah 100 Awards

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Spencer Bugg, lead graphic artist at Osmond Marketing, likes to keep his fingers on the pulse of the design industry. He never stops researching and is always open to new forms of inspiration so he can work with clients to make the best content and designs possible.   Raised in an Air Force family, Spencer grew up all over the...

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Like Batman’s outfits, marketing changes with the times. These changes reflect what is valuable to consumers and, thankfully, build on mistakes to improve with each adjustment. (Say what you will about the Zebra Batman—we think that outfit was a faux pas.) Unfortunately, skilled nursing facility marketing is a little behind the times. That’s why we’re pleased to announce a webinar...

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At the turn of the century, the hype was about Y2K. Today, that same World Wide Web that everyone was worrying about is the major resource for this decade’s favorite three-letter acronym: DIY. Though DIY fails bring internet spectators countless chuckles (the ceiling fan one definitely got me), when it comes to your company’s website, you may not be smirking...

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“Most Americans Are Unhappy At Work,” declared a bold, depressing, and unsurprising article title that turned up atop a recent Google search. Why Americans stay with jobs that make them unhappy is another blog post for another day. But what can employers do to help their employees be happy at work? They can make their employees feel appreciated. It has...