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  Cabin Fever: a state characterized by anxiety, restlessness, and boredom, arising from a prolonged stay in a remote or confined place.    In other words, your family has binge-watched every Netflix series produced since 2010, the emergency stash of Pop-Tarts and Nacho Cheese Doritos has been exhausted, and Discover called wanting to verify the recent excessive amount of online...

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While flexible schedules and remote work have their benefits, working from home does have its share of challenges. One big issue for managers is maintaining productivity amid a staff of flexible work schedules.

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Designing a marketing campaign with a clear message sounds simple. And, it is. But it does require delivering the right marketing message to the right audience at the right time.

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At Osmond Marketing, we are proud of the work we’ve done to create a successful remote work environment. By incorporating business plans that promote consistency, security, and accessibility, our focus can remain on the things that matter most: our customers. 

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Your customer is changing, and you need to change how you connect with them. Here's how AI technology is changing marketing strategies.

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When asked “What are some of your favorite things?” Phil Chadwick thinks for a moment, and then gives a shortlist: “The mountains, my family, my Weber Genesis grill.” A long-term resident of Pleasant Grove, Utah, Phil grew up surrounded by mountains and art. His mom was an artist who took classes at Brigham Young University, where his dad was a...

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Please help us in welcoming J’Nel, our newest social media manager! Before joining Osmond Marketing as social media manager, J’Nel Wright helped launch Familyshare.com as an editor and content writer. With almost ten years of professional writing and editing experience, J’Nel is excited to lend her unique way with words—and a self-described “unhealthy fascination” with analytics—to creating engaging social media...

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  One of the services Osmond Marketing offers is organizing, promoting, and hosting events. While we approach every project with equal enthusiasm, it’s a stone-cold fact that everything is more fun when it involves tasty food. Last week, we worked with our friends at Aubergine Kitchen to help them launch a new restaurant in American Fork, Utah. This is the...

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Branding is more than just a clever slogan or fancy Instagram post. It connects with your target audience and helps build a trusting and lasting business relationship and company culture. Here's how:

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By J’Nel Wright   5 insane ways to clean with Mountain Dew.  The one sexy thing you never knew about your spouse. Too late. Now, you’ll never know.  Caught on video: Woman’s boobs explode in local grocery store.   When it comes to sharing content, how can you be sure your article is read over a myriad of others? The...

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By Isabella Markert With over 800,000 sources and over 55,000 journalists and bloggers, HARO can be a valuable tool for journalists as well as entrepreneurs and publishers. But with approximately fifteen sources for every one journalist, how can you stand out and secure valuable PR opportunities? Let’s talk about what HARO requests are, how they work, and how to make...

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By Isabella Markert In 2018, Coca-Cola spent $5.8 billion on advertising. Compare that with PepsiCo, which spent closer to $4 billion. As a large company that achieved household name-status a long time ago, Coca-Cola isn’t using its advertising budget to generate name recognition; they’re using it to get people to subconsciously crave a Coke and then buy one next time...

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Businesses are discovering that the demands of producing content in today’s digital and social marketing environment require a heightened level of adaptability. Business success in a digital world means adjusting your marketing message on a moment’s notice, making the traditional big-agency approach increasingly obsolete. A 2018 survey by the CMO Club found that nearly half of the chief marketing officers...

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By Isabella Markert  Between 2019 and 2020, the number of Facebook users worldwide is expected to increase from 1.62 billion users to 1.69 billion users. While Instagram may seem to be taking over, as of now, Facebook is still the most-used social media platform. So how can you make sure your marketing efforts don’t get lost in all the noise?...

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By J’Nel Wright If you’re new to digital marketing, you may have already heard about backlinks. Adding these links to your content is a great way to increase the exposure and shareability of your post.  Writing engaging content is good; it’s an essential part of any digital marketing campaign. But adding links and understanding the value they bring to your...

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by J’Nel Wright UTM. It sounds like a clinical condition, doesn’t it? In some ways, it can be. But the truth is, using UTMs as part of your social media marketing campaign ensures things run smoothly.  In the social media world, UTM stands for Urchin Tracking Module. Originally developed by the Urchin Software Corporation, it was eventually sold to Google...

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Utah Valley is full of entrepreneurs, ranking at the top of Top 10 lists of best places to start a business. There even are a variety of business incubators ready to help people get startups off the ground. But what if your business dream has less to do with office space and more to do with a commercial kitchen? Commercial kitchens can be hard...

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In a 2018 survey,49 percent of respondents said “they now rely more on content to research and make B2B purchase decisions compared to a year ago.” That’s great news for content marketers, especially since that number includes two great marketing assets: white papers and eBooks. White papers and eBooks are what we call “advanced content types.” They’re both popular and...

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Lathum Nelson has a healthy appetite for public relations. That isn’t entirely metaphorical: he started in this business eating. Fresh out of college, he took an unpaid internship at Zoo Records in Santa Monica because he was a fan of some of their artists. While there, he assisted the PR department for a few months in exchange for all of...

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By Alex Gay As technology becomes more and more commonplace in everyday lives, nowhere does it have more changing impact than on the workforce and individual job requirements. Digital literacy — the power to use digital tools to solve problems, create innovative projects, and enhance communications — is fast becoming an important job skill at all levels of an organization. Employers...

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For the third year in a row, MountainWest Capital Network has recognized Osmond Marketing as one of the fastest-growing businesses in its annual Utah 100 Awards Program. The company ranked 14th, selected from thousands of applicants throughout the state across all industries. MountainWest Capital Network selected this year’s award recipients based on their percentage of revenue increase between 2013 and 2017. In those four...

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Osmond Marketing is excited to welcome our newest project manager, Shannon Jones. Shannon is a communications expert who has managed local newspapers, TV stations, and news websites. On top of that, Shannon cares for a dynamic family and has had several interesting life experiences, including opening her own preschool and hosting a cooking show! Shannon firmly believes that marketing plans...

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Everyone knows that a good marketing strategy is hallmark to the success of any business. And it has become ever more relevant in recent years—a survey from McKinsey and Company found that 40% of marketers believe that marketing is a key differentiator in delivering growth to a company. It’s no secret—business’ marketing efforts are increasingly becoming a standout influencer in...

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It’s one of the oldest dichotomies of the working world—the disconnect between the boss and the employee. While many factors contribute to this uneasiness between the two occupational entities, one seems to top the list of grievances time and time again: there’s a lack of communication across the organization. A few years ago, Robert Sutton, professor of management science and...

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We would like to welcome the newest addition to the Osmond Marketing team, Grant Smith! Grant Smith grew up with a love for illustrating and hoped to one day be a famous cartoonist. Once reality kicked in, he changed his degree from illustration to information systems with an emphasis in graphic design. He soon found an obsession with web design...

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We are one for all and all for one! A phrase made famous by the Three Musketeers, but still a tenet employed by Osmond Marketing every day. Marketing is not a one-man show—it takes the efforts of a talented group of individuals to get results, so you can rest assured you’re never going into a task alone. We flow like...

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You would be surprised to find out how much content is on the Internet today. If you go to Internet Live Stats, you can see how many hundreds of thousands of emails, tweets, posts, Google searches, and more are happening on the Internet every second. That’s a lot of content for people to sift through. The simplest way to differentiate...

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With the number of social media platforms on the market right now, it can be difficult to discern what can get you the most bang for your buck. They all work differently, and whatever you pick may or may not get you the results that you want. All the most popular sites like Facebook, Instagram, LinkedIn, Twitter, etc., have different...

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Published by: Valley Business Hub February 6, 2018 PROVO, UTAH—February 5, 2018—Osmond Marketing is pleased to announce the addition of Sarah Hilton as the company’s director of advisory services for skilled nursing and David Osmond as director of sales. These new positions are part of the company’s commitment to hiring strategic talent for its increasing work with the healthcare and entertainment...