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GuideCX Case Study

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About GuideCX

GuideCX® is a client implementation and onboarding platform that helps businesses invite, guide, and engage internal and customer teams while fostering transparency and delivering value faster.

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Insufficient Google Ads CTR

Before partnering with Osmond Marketing on their ad campaign, GuideCX knew how beneficial Google Ads could be for their business. Effective ads would help them more quickly generate sales while saving time and energy, but their current ads didn’t give them the results they wanted. Using the same ad content did not allow them to reach new customers as quickly as they would have liked.

Turning to Osmond Marketing for help, GuideCX trusted they would be more than capable of transforming their Google Ads campaign. What they didn’t expect was how great the results would be.

“GuideCX saw a significant increase in CTR within our first month of engagement with Osmond Marketing due to the fantastic work of their creative team. We couldn’t be happier and [are] excited to see what the future holds.”

— Karen Toa
Marketing Director at GuideCX

How Osmond Marketing Helped

Improving Google Ads Campaign Performance with Osmond Marketing

After reviewing the state of their past display ads on Google Ads, Osmond Marketing got to work for GuideCX by writing new ad copy using a responsive display model, creating fresh illustrations inspired by previous graphics, and fine-tuning their creative assets.

Hosting regular meetings with stakeholders at GuideCX, they fostered a relationship with the team as they worked to create the most efficient ad content they could. Osmond Marketing delivered on the small-business flexibility they had promised with quick response times, tailored services, and regular communication. The result was a strong partnership that knocked the Google Ads goals GuideCX had out of the park.

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customer service

Fine-Tuning Ads, Doubling CTR

While GuideCX had complete trust in the Osmond Marketing team, they were blown away by the results they saw after only two weeks of working with them on ads. At the beginning of the partnership, GuideCX had an average click-through rate of 2.70 percent; within the month, it more than doubled to a total of 5.71 percent.

If your company is new to a remote work operations model, first, congratulations; we applaud any organization that is turning to technology to solve business challenges. Second, there are many things we’ve learned through our experience that can make a huge difference in the success of your organization’s transition.

Let’s Connect!

Please email us at info@osmondmarketing.com or text 949.813.0182. We look forward to helping you become more profitable, more productive, and more effective in 2021 than ever before.

Marketing Remote

The digital marketing industry has largely adopted the streamlined, collaborative workflow made possible by remote work, with one in five agencies reporting that they have converted 100 percent of their employees to a remote work setting. The result? Research shows that over 80 percent of agencies believe using remote employees actually improves productivity.

Marketing Remote

The digital marketing industry has largely adopted the streamlined, collaborative workflow made possible by remote work, with one in five agencies reporting that they have converted 100 percent of their employees to a remote work setting. The result? Research shows that over 80 percent of agencies believe using remote employees actually improves productivity.

Staying Profitable in a Remote Work Environment

Pivoting your business to become remote has never been more important. More than half of the jobs in the United States—80 million—may be in jeopardy. But remote businesses are expected to increase revenue.

Staying Profitable in a Remote Work Environment

Pivoting your business to become remote has never been more important. More than half of the jobs in the United States—80 million—may be in jeopardy. But remote businesses are expected to increase revenue.

Managing a Remote Workforce

Despite the immediate company transition to remote work settings, statistics show that companies have been consistently moving toward a remote work environment. Even before the COVID-19 pandemic, 76 percent of employees were working from home at least part-time.

Managing a Remote Workforce

Despite the immediate company transition to remote work settings, statistics show that companies have been consistently moving toward a remote work environment. Even before the COVID-19 pandemic, 76 percent of employees were working from home at least part-time.