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Author: Weldon McKenzie

Everyone knows that a good marketing strategy is hallmark to the success of any business. And it has become ever more relevant in recent years—a survey from McKinsey and Company found that 40% of marketers believe that marketing is a key differentiator in delivering growth to a company. It’s no secret—business’ marketing efforts are increasingly becoming a standout influencer in...

It’s one of the oldest dichotomies of the working world—the disconnect between the boss and the employee. While many factors contribute to this uneasiness between the two occupational entities, one seems to top the list of grievances time and time again: there’s a lack of communication across the organization. A few years ago, Robert Sutton, professor of management science and engineering...