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Author: STAFF WRITER

By Isabella Markert While 59 percent of B2B marketers say that LinkedIn generates leads for their business, the other 41 percent aren’t getting leads from the business platform. With 675 million monthly users, LinkedIn is a crowded space. So if you’re not getting leads by using it, should you bother? We’re here to tell you that yes, you should be using LinkedIn,...

Businesses are discovering that the demands of producing content in today’s digital and social marketing environment require a heightened level of adaptability. Business success in a digital world means adjusting your marketing message on a moment’s notice, making the traditional big-agency approach increasingly obsolete. A 2018 survey by the CMO Club found that nearly half of the chief marketing officers surveyed...

By Isabella Markert  Between 2019 and 2020, the number of Facebook users worldwide is expected to increase from 1.62 billion users to 1.69 billion users. While Instagram may seem to be taking over, as of now, Facebook is still the most-used social media platform. So how can you make sure your marketing efforts don’t get lost in all the noise? As...