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Author: STAFF WRITER

By J’Nel Wright Brand marketing has gone through its share of changes lately, including the way companies share their brand message in the digital space. But one thing that remains true is the need for a consistent marketing message for your brand. Why does brand consistency matter? Because it’s a direct route for business growth through customer trust.   Edelman experts found that...

By Isabella Markert According to the latest stats from the US Bureau of Labor Statistics, there are approximately 123 million full-time workers and 24 million part-time workers in the United States. Are some of those 24 million part-time workers at your business?  If so, it might be time to examine whether you’re lumping them in with the full-time employees or if you...

The first time Tai Dang ever went snowboarding, it was down a black diamond slope. And as a kid, he liked toothpaste, so he ate it as a snack. (Hey, toothpaste is pretty good stuff!) When Tai sets his mind to something, he goes for it, and that’s especially true in his new role as a designer at Osmond Marketing. Raised...

Former pro–ultimate frisbee player Maggie Donohoo is always up for a challenge.  For example, many people might choose to never leave the house again after breaking two dozen bones. But Maggie has long since hit that milestone, and she’s still got the travel bug. She’s been to South Africa, India, Guatemala, Vietnam, and more, and publicity with Osmond Marketing is her...

When playing two truths and a lie, you might hear Brennon Cox give these answers: “I worked as a chef in a five-star restaurant.” “I still own a huge collection of Beanie Babies.” “I once experienced devastating flooding in Utah.” Which one is the lie? It’s the Beanie Babies one, but we wouldn’t hold it against him if it were true. He did...

With new challenges during these uncertain times, how will you connect with your customers in 2021? According to experts, it may not be easy. A recent Forrester report found that the current pandemic will lead to “deeper budget cuts with broader effects across the marketing ecosystem and broader economy.” However, that same report advises against cutting back on your marketing...

By Em Jurbala   Language evolves constantly, and that means marketing strategies need to shift as the way we communicate changes. Given the current shift to virtual communication, fewer people are speaking face-to-face, and more need to rely on other means to convey emotion and intent behind their words. That’s where emojis come in.  According to Phill Agnew at Brandwatch, over 10 billion...

Congratulations ATS for being published in KUTV, Deseret News, Salt Lake Tribune, KSL and Daily Herald. Published by: Multiple Authors Aug 31, 2020 Selected as one of two companies to conduct a pilot study to analyze and test treatments to combat the algal blooms by the Utah Lake Commission, ATS has remediated toxic blue-green algae levels at the Lindon Marina in Vineyard, a press...

Congratulations Utah Valley Pediatrics for being published in KSL Radio Dave & Davonivic Show. Published by: KSL TV Aug 27, 2020 Listen the full podcast in KSL Radio Dave & Davonivic Show here....