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Author: J'Nel Wright

  Most healthcare providers agree that follow-up visits with discharged patients are a good thing. It’s an opportunity to ensure the patient’s treatment and medications are helping, and it gives patients a chance to ask questions and offer feedback about their care. Follow-up is critical for patient care. But it also should be a fundamental part of your healthcare marketing strategy.  In...

We are pleased to announce a new addition to our design team: Meet Keslie Remer.  With a passion for typography and color schemes, Keslie made her creative mark (quite literally) designing posters and animating training videos for the Office of Information and Technology at Brigham Young University. She also gained valuable experience as a production artist at Cricut and several startup...

By J'Nel Wright How well do you know your customer? If you want to be competitive, it’s good to learn everything you can. Salesforce research shows that 63 percent of today’s consumers expect businesses to understand their expectations, and 76 percent of B2B buyers want the same thing. One thing is for sure, the demands placed on businesses to stay competitive require...

  Humility. Self-respect. Kindness.  Those are the three character traits Emily Woll, COO at Osmond Marketing, attributes to business success. During a recent interview with Paul Moss, CEO of HeyDriver!, Emily shared her perspective on the challenges many startup businesses face in the current climate and how Osmond Marketing uses its virtual business model to thrive when many companies struggle.   “It’s important for...

By J'Nel Wright When Orange County Business Journal celebrated their 20th Annual Excellence in Entrepreneurship nominees on May 6, 2021, Amy Osmond Cook, founder and CEO of Osmond Marketing, was among them.  Almost 780,000 new businesses launched in 2019, adding to the 582 million entrepreneurs currently operating throughout the world. According to experts, more than three out of every four small businesses...

  By J’Nel Wright It’s been a long and challenging winter, especially for small businesses. As we venture into a post-pandemic business climate composed of an evolving audience, new marketing challenges, a desire for a flexible work environment, and remote employees, now is the time to give your business operations and goals a thorough spring cleaning.  These five game-changing tips will freshen up...

Did you know Google's total daily health-related searches amount to 70,000 each minute? In the current healthcare digital space, the focus isn’t whether or not the “doctor will see you now.” Instead, it’s more important to determine who is viewing the doctor.  Meet the New Consumer Studies show that 81 percent of consumers research online services before they reach out to make a...

Meet Jordan Lundell, the Newest Member of the Osmond Marketing Team   Jordan’s awesome writing and interpersonal skills make her a natural fit on our project management team. “I love her passion for writing and telling a good story,” says Emily Woll, COO at Osmond Marketing. “Since her first day on the job, Jordan stands out as an effective problem solver, and...

By J'Nel Wright   When we last tuned in, Ebenezer Scrooge, business owner and all-around yuletide grouch from Charles Dickens’s A Christmas Carol, was getting an earful from his former partner (and notably dead), Jacob Marley. In the event that dancing around his bedroom draped in chains wasn’t enough, Marley recruited three consultants to share targeted business expertise with his doomed-to-departmental-damnation friend....

As the pandemic rages on, organizations are faced with new opportunities to keep business operations moving. In a recent Forbes article, columnist Amy Osmond Cook shares four strategic tips to engage in productive and supportive virtual meetings for your staff to keep things moving and on track. Here are some highlights of that article.  Be Clear about the Purpose of the...