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Advanced Management Company Case Study

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“Osmond Marketing excels in efficiency, time, management, strategy, and creativity. The combination of these functional skills has enhanced our business and helped us meet our goals.”

– Camille Krahe
Brand and Marketing Director, AMC

AMC Logo

The Challenge

AMC had a tight budget with which to accomplish its goals. However, they still wanted to be sure to service all of their 47 (now 52) properties.

About AMC

Advanced Management Company (AMC) is a privately-owned property management company, started in 1982 and built on a foundation of ethical business practices. Those same principles are in place today, serving over 10,000 families in Southern California. AMC aims to deliver the highest-quality apartments and first-class customer service you can find.

“There’s still much to do as we continue to grow the number of communities we acquire, renovate, and manage throughout Southern California. We’re looking forward to continuing our partnership with Osmond Marketing for many years to come.”

— Camille Krahe
Brand and Marketing Director, AMC

How Osmond Marketing Helped

Content

From April to December, we wrote over 800 articles for publication on the AMC websites. We reached this number while staying within the budget by first writing an original article for one AMC property, then rewriting/repurposing it multiple times for other properties.

This process enabled Osmond Marketing to produce more articles in less time than it would usually have required. Every article was customized to reference its respective property’s location, highlighting local businesses, attractions, etc.

Every article was customized to reference its respective property’s location, highlighting local businesses, attractions, etc.

Company meeting

Fine-Tuning Ads, Doubling CTR

Senior couple smiling together while watching on the laptop

Social Posts

  • Developed consistent posting schedule on all relevant social channels
  • Expanded social presence to Google My Business
  • Collaborated directly with property managers to gather feedback and create customized content

Ads

  • Launched 28 campaigns on Google
  • Launched 14 campaigns on Facebook
  • Launched 3 campaigns on Instagram

Website Performance

  • Improved the average page load speed from 10.1 seconds to 2.2 seconds load time by using Cloudflare
  • Improved ADA compliance
  • Optimized site with CCPA cookie disclosure standards

In order to obtain healthy websites and SEO site scores, we made the following updates:

  • Removed any/all duplicate content
  • Optimized all of the web images
  • Added metadata to all of the pages/blog posts
  • Checked for any broken internal and external links
  • Removed and/or minified any uncompressed JavaScript and CSS files

SEO Health

The average health score of all AMC properties has increased from 85% to 95%.

Man seriously working on his laptop

If your company is new to a remote work operations model, first, congratulations; we applaud any organization that is turning to technology to solve business challenges. Second, there are many things we’ve learned through our experience that can make a huge difference in the success of your organization’s transition.

Let’s Connect!

Please email us at info@osmondmarketing.com or text 949.813.0182. We look forward to helping you become more profitable, more productive, and more effective in 2021 than ever before.

Marketing Remote

The digital marketing industry has largely adopted the streamlined, collaborative workflow made possible by remote work, with one in five agencies reporting that they have converted 100 percent of their employees to a remote work setting. The result? Research shows that over 80 percent of agencies believe using remote employees actually improves productivity.

Marketing Remote

The digital marketing industry has largely adopted the streamlined, collaborative workflow made possible by remote work, with one in five agencies reporting that they have converted 100 percent of their employees to a remote work setting. The result? Research shows that over 80 percent of agencies believe using remote employees actually improves productivity.

Staying Profitable in a Remote Work Environment

Pivoting your business to become remote has never been more important. More than half of the jobs in the United States—80 million—may be in jeopardy. But remote businesses are expected to increase revenue.

Staying Profitable in a Remote Work Environment

Pivoting your business to become remote has never been more important. More than half of the jobs in the United States—80 million—may be in jeopardy. But remote businesses are expected to increase revenue.

Managing a Remote Workforce

Despite the immediate company transition to remote work settings, statistics show that companies have been consistently moving toward a remote work environment. Even before the COVID-19 pandemic, 76 percent of employees were working from home at least part-time.

Managing a Remote Workforce

Despite the immediate company transition to remote work settings, statistics show that companies have been consistently moving toward a remote work environment. Even before the COVID-19 pandemic, 76 percent of employees were working from home at least part-time.